Trials & R&D · first seen 5h ago, updated 5h ago

Eli Lilly blasted for ‘promotional and emotive’ language in GLP-1 press release

1 outlet GLP-1 & obesity drugs Eli Lilly

A U.K. watchdog has scolded Eli Lilly over a press release the drugmaker sent to the BBC, arguing that its use of “promotional and emotive” language brought discredit on the pharma industry.

Summary from Fierce Pharma - Marketing.

Coverage 1 article · 1 outlet

Fierce Pharma - Marketing 5h ago
Eli Lilly blasted for ‘promotional and emotive’ language in GLP-1 press release